This involves improving the content and structure of individual pages on your website so search engines can better understand and rank them. It includes things like making sure your titles, images, and wording are clear and relevant to what people are searching for.

This focuses on building your website’s reputation outside of your own pages. It includes getting other trusted websites to link back to yours and encouraging mentions on social media—signals that show search engines your site is credible and worth ranking higher.

Local SEO helps your business show up in search results when people nearby are looking for products or services you offer. It’s especially useful for brick-and-mortar businesses, helping you appear in map results and “near me” searches.