Top 5 Things to Do When Tracking Your Website’s Key Metrics

Adnan Siddiqui
6 days ago
2 min read

Tracking your website’s key metrics is one of the smartest things you can do to understand what’s working—and what needs improvement. Whether you’re running a business website, a personal brand, or an online store, data gives you the power to make informed decisions.

But with so many analytics tools and numbers available, where do you even start?

Don’t worry—here are the Top 5 most important things you should focus on when monitoring your website’s performance.

1. Monitor Your Website Traffic (Where Your Visitors Come From)

One of the first things to track is your traffic—how many people visit your site and where they come from.

Key things to check:

Total visitors & pageviews
Traffic sources (Social Media, Organic Search, Direct, Referral, Paid Ads)
New vs. returning visitors

Why it matters:If you understand which platforms bring the most visitors, you can double down on those channels and stop wasting time on low-performing ones.

2. Track User Behavior on Your Website

Traffic is great, but what visitors do on your website is even more important.

Pay attention to:

Bounce rate – Are people leaving right away?
Time on page – Are they reading your content?
Pages per session – Do they explore your site?
Top performing pages – What content are they loving?

Why it matters:User behavior tells you whether your website is useful, engaging, and easy to navigate. If people leave quickly, something needs fixing—usually content, layout, or speed.

3. Watch Your Conversion Metrics Closely

Conversions = the actions you want your visitors to take.

This may include:

Filling out a contact form
Subscribing to a newsletter
Booking a call
Buying a product
Downloading something

Track:

Conversion rate
Cost per conversion (if running ads)
Which pages convert best

Why it matters:Your website isn’t just a digital brochure. It should actively generate leads, sales, and results. Tracking conversions shows you where your revenue is truly coming from.

4. Keep an Eye on Your Website’s SEO Performance

SEO metrics help you understand how visible your website is in search results.

Track:

Keyword rankings
Organic traffic
Click-through rate (CTR) from Google
Backlinks
Page loading speed

Why it matters:Better rankings = more free traffic = more customers.SEO performance is one of the best indicators of long-term growth.

Tools that help:

Google Search Console
SEMrush
Ahrefs
Ubersuggest

5. Track Your Website Performance and Technical Health

Even the most beautiful website fails if it loads slowly or breaks often.

Monitor:

Page speed
Mobile responsiveness
Broken links
Server downtime
Core Web Vitals

Why it matters:A slow or buggy website will drop your search rankings and frustrate your visitors. A fast, smooth site keeps users engaged and improves conversion rates.