Top 20 Website Terms Every Small Business Owner Should Know

NuBiz Solution
Feb 9
3 min read

If you’re a small business owner or startup founder, talking to web designers or developers can sometimes feel confusing. Terms like hosting, SEO, or CMS get thrown around a lot—and if you don’t understand them, it’s hard to make the right decisions for your business.

This guide breaks down 20 essential website terms in plain English, so you can confidently manage your website, whether it’s built on Wix or WordPress.

1. Domain Name

Your website’s address on the internet (for example: www.yourbusiness.com).It’s how customers find you online.

2. Web Hosting

The service that stores your website files and makes your site accessible on the internet.Without hosting, your website can’t go live.

3. CMS (Content Management System)

A platform that lets you update your website without coding.Wix and WordPress are popular CMS options for small businesses.

4. Wix

An all-in-one website builder that’s easy to use and great for small businesses, service providers, and startups who want quick results.

5. WordPress

A powerful and flexible platform used for blogs, business websites, and eCommerce stores.Ideal if you want full control and scalability.

6. Responsive Design

A website that automatically adjusts to mobile phones, tablets, and desktops.This is critical because most users visit sites from their phones.

7. UI (User Interface)

What your website looks like—buttons, colors, layout, fonts.Good UI makes your site attractive and easy to use.

8. UX (User Experience)

How visitors feel while using your website.Good UX means visitors can easily find information and take action.

9. Landing Page

A focused page designed to convert visitors into leads or customers (for example: a service page or ad page).

10. Call-to-Action (CTA)

A button or message that tells visitors what to do next:“Call Now,” “Book a Call,” or “Get a Quote.”

11. SEO (Search Engine Optimization)

The process of optimizing your website so it appears on Google when people search for your services.

12. Keywords

Words or phrases people type into Google (like “web designer near me”).Using the right keywords helps attract the right audience.

13. Meta Title & Meta Description

The title and short description that appear on Google search results.They help improve clicks to your website.

14. SSL Certificate

The security feature that shows a lock icon in the browser.It protects user data and builds trust.

15. Page Speed

How fast your website loads.Slow websites lose visitors and rank lower on Google.

16. Plugin

An add-on that adds extra features to your site (mostly used in WordPress).Examples: contact forms, SEO tools, security.

17. Backup

A saved copy of your website in case something breaks or gets hacked.Backups protect your business from data loss.

18. Website Maintenance

Ongoing updates, security checks, and performance improvements to keep your site running smoothly.

19. Custom Features

Special functions built for your business needs, like booking systems, calculators, or dashboards.On Wix, these are often built using Velo.

20. Conversion

When a visitor takes action on your website—calling you, filling out a form, or making a purchase.The goal of every business website is better conversions.