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The Buzz About Text Message Marketing

Updated: Aug 9, 2023

Text message marketing is an up-and-coming way of reaching prospects, and it’s effectiveness has many companies taking note. When used correctly, texts can reach your audience wherever they are, encourage conversions, and increase brand loyalty. Here are just a few reasons to consider using text marketing as part of your business's marketing strategy.


Nowadays, people are constantly checking their mobile phones, and they don't go anywhere without them.

This attachment to our phones is reflected in text message open rates. Texts have a 98% open rate1 , and 90% of SMS messages are read within 3 minutes.2 If you want to quickly reach your audience, sending them a text is one of the most efficient ways.


50% of US consumers make direct purchases after they’re sent an SMS branded text, a discount coupon, or a QR code.3

This incredibly high conversion rate makes text marketing a no-brainer for companies that want to see measurable results, fast.


Automated text campaigns allow you to connect with your customers in a personal way.

For example, setting up an automated campaign that texts subscribers on their birthday is an easy way to show your customers you care by treating them to a special discount or promotion.

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Ready to start building your text message marketing campaigns? Start building your subscriber list and developing your text marketing strategy today.

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