Case Study: Housing& Website Updates and Content Migration Support (Formerly HAND)

NuBiz Solution
6 days ago
2 min read

Client

Housing& (formerly HAND), a nonprofit membership association supporting housing, health, and economic opportunity across the Capital Region.

Services

Website redesign support, content formatting for web, CMS updates, UX/content cleanup, and third party integrations support.

Project Summary

Housing& needed fast, high volume website updates tied to an organizational rebrand and a major content refresh. NuBiz Solution partnered with their internal team to implement global formatting changes, update key program pages, improve content consistency, and support ongoing maintenance requests across a large site footprint.

Before Redesign:

The Challenge

Housing& had a high volume of edits across many sections of the website, including:

Brand consistency fixes (Housing& vs HOUSING&, GenerationHousing& naming, navigation labels)
Page-level content and image replacements across core pages and program pages
Layout refinements and homepage cleanup for clearer messaging and UX
Updates across a large blog library (400+ posts) to ensure posts included imagery and consistent formatting
Time sensitive deadlines tied to communications and event recap publishing
Membership and program pages requiring clean structure and clear pathways for users (members, partners, funders)

What We Delivered

NuBiz Solution supported Housing& with structured, production focused updates, including:

After Redesign:

1) Brand and content consistency

Corrected naming conventions site-wide (Housing&, GenerationHousing&)
Standardized headers, menu labels, and page titles
Cleaned up search bars, page labels, and repeated UI elements that created confusion

2) High volume page updates and layout improvements

Updated homepage sections, spacing, sliders, and footer blog display
Refreshed key pages such as About, Board of Directors, Member Benefits, Members Only Portal, Programs, Policy, and more
Improved readability and presentation so content worked better on web and mobile

3) Media and visual updates

Replaced and formatted multiple photo sets using provided image libraries
Built consistent multi image layouts (similar to the Become a Member layout style)
Ensured blog posts were visually complete with featured imagery

4) Integrations and embedded tools

Supported donation functionality, including embedding a Give Lively donation widget for the GenerationHousing& Scholarship page
Linked key resources like PDFs directly from page icons (example: HIT presentation link behavior)

5) Admin support

Provided guidance on updating elements such as the Job Board and other ongoing content areas so the team could maintain the site confidently.

Tools and Platform

CMS: WordPress (per proposal scope)
Embedded integration: Give Lively donation widget
Media handling: structured image layout formatting, blog image standardization

Outcome

Housing& improved the professionalism and consistency of their web presence during an active rebrand and communications cycle. The site was brought closer to launch ready quality across core pages and high traffic program areas, while also putting repeatable patterns in place for ongoing updates.

Key Takeaways

Large nonprofit websites require disciplined change management, especially during rebrands
Clear naming conventions and global standards prevent repeated rework
High volume content updates benefit from structured lists, prioritization, and a single source of truth for edits