Updated: Aug 9
The goal of any marketing campaign is typically straightforward. More leads, more revenue, and overall business growth. How you achieve these goals is not as simple. Determining where to focus your budget, what ad creative to use, and what platforms to advertise on are all decisions you need to make when crafting your marketing strategy.
To build an effective marketing campaign, it’s critical to have up-to-date data on how your marketing efforts are performing. Read on to learn more about the power of data, and how it can help you grow your business.
SEE WHAT'S WORKING, AND WHAT'S NOT
Before starting any marketing, determine how you'll measure the success of your campaign or strategy.
Most of the time, this is done by tracking leads like phone calls, form submissions, or quote requests. When you're able to see leads, you're able to tell which ads and campaigns are bringing you qualified prospects, and which are not.
HAVE A BIRD-EYES VIEW OF YOUR ONLINE SUCCESS
Different advertising platforms have different ways to measure leads, traffic, and clicks.
This variation in data collection can make it difficult to get a cohesive view of your business's online marketing efforts. Creating and using an analytics dashboard that pulls in data from all these sources allows you to make actionable decisions based on all your marketing data.
CATCH ERRORS AND TRENDS BEFORE IT'S TOO LATE
Having real-time data lets you catch negative trends and change course before it's too late.
Being quick to fine-tune or change strategies is important for marketing success, but only works if you're looking at the right data.
Create Your Tracking Plan Today
Track your way to more effective marketing campaigns. Start building your analytics plan today, and use the power of data to grow your business.